# Oticon - Employees had to engage in six activities (Lovas & Ghoshal, 2000; 888). The top four were done by managers, the other two by those lower in the organisation: 1. to develop and articulate strategic goals which defined the strategic intent of the organization; 2. to sponsor strategic initiatives; 3. to allocate financial capital to strategic initiatives; 4. to recruit people to the organization; 5. to take responsibility for the development of one area of functional expertise and knowledge in the organization 6. to work on at least two strategic initiatives at any given point of time - Self-selection into projects - Became paperless ## Links - [Paper that discusses this](x-devonthink-item://0BB58188-085E-44E0-929B-7357BD0F20A8?page=9)