# EAST Model of Behaviour Change >[!External Links]- > [Guide]([Guide](x-devonthink-item://27F3598F-0744-4335-BF73-3C988510AE14)) ## Summary - This model is used for behaviour change in individuals in society at large. Not just in organisations. - It's simple and straightforward. - Based on nudge methodology ### Easy - harness the power of defaults - Reduce the hassle - Simplify messages ### Attractive - User Experience is key - Design rewards and sanctions for effect. ### Social - Show that most people do it - Use networks - Encourage people to make a social/ public commitment ### Timely - Know when people will be most receptive, and prompt them - Frame and present costs and benefits as immediate gains. - Help people identify and address the barriers to them taking action/ doing the behaviour. ## See also: - [[Behaviour Change Wheel]] - [[Organisational Behaviour and Change Introduction]] ## Links to - [[Salford SU Student Opportunities and Wellbeing Department]] - [[Student engagement]] - [[Employability]]