# EAST Model of Behaviour Change >[!External Links]- > [Guide]([Guide](file:///Users/edmoloney/Library/CloudStorage/OneDrive-UniversityofSalford/1)\ Work/2)\ AREAS\ OF\ RESPONSIBILITY/100\ \-\ Work\ Admin/102\ \-\ Strategic\ Plan/Strategy\ Refresh\ 2023/EAST\ Model\ of\ Behaviour\ Change\.pdf)) ## Summary - This model is used for behaviour change in individuals in society at large. Not just in organisations. - It's simple and straightforward. - Based on nudge methodology ### Easy - harness the power of defaults - Reduce the hassle - Simplify messages ### Attractive - User Experience is key - Design rewards and sanctions for effect. ### Social - Show that most people do it - Use networks - Encourage people to make a social/ public commitment ### Timely - Know when people will be most receptive, and prompt them - Frame and present costs and benefits as immediate gains. - Help people identify and address the barriers to them taking action/ doing the behaviour. ## See also: - [[Behaviour Change Wheel]] - [[Organisational Behaviour and Change Introduction]] ## Links to - [[Salford SU Student Opportunities Department]] - [[Student engagement]] - [[Employability]]