Matrix Management. Project management approach Rebranded to "your SU" 5000 students start in May. Hard to do extracurricular. Reinvent it. Academic societies. Uni don't seem to care about the SU- no management groups. No meetings with VC. But told to get on. Trading subsidiary - make it a proper business with proper board and proper plan. Coventry- £1.2m additional block grant this year. Sending services over to the Used [[The Ansoff Matrix]]. No diversification, only product or market development. Block grant - Took on venues. 10 second conversation. Said they could do venues and conferencing for 100k cheaper- they passed it over to the SU. - Can't be entitled. Thought experiment - Sports department in SU asking for more money. What should they say to get it? Same as an SU talking to the Uni.